ZhenFund, China's largest angel investment fund, is betting rising spending by young consumers in the country on everything from fitness products and healthy food to designer furniture will create good investment opportunities.
The fund also sees digital entertainment, including live video streaming and virtual reality, as good growth areas, Chief Executive Anna Fang said.
Beijing-based ZhenFund raised $300 million, including 900 million yuan, from investors earlier this year. It has invested in more than 300 companies, including online retailer LightInTheBox Holding Co Ltd, online beauty products retailer Jumei International Holding Ltd and dating service Jianyuan.com, which delisted from the Nasdaq this year.
Fang's comments show investors still see pockets of value in China amid wider concerns about funding drying up for startups as growth in the country's economy cools.
"The theme of consumer upgrade, upgrading your lifestyle is hot," Fang said on the sidelines of the RISE technology conference in Hong Kong.
"Younger people, new consumers in China post 1985, they're buying new things, they're doing new things like fitness. The things they're eating or the furniture they're buying" are interesting sectors to follow, she said.
Spending by Chinese consumers aged 35 and younger is growing at 14 percent a year, double the rate of older consumers, according to research from The Boston Consulting Group and AliResearch. The research says young consumers will account for 53 percent of China's total consumption by 2020, up from 45 percent in 2015.
ZhenFund, founded by Bob Xiaoping and Victor Qiang in 2011, is bullish on live video streaming similar to Twitter Inc's Periscope app, Fang said.
"It's a really interesting sector that is making a lot of money. This is one innovation specifically to China that I think is quite interesting," she said.