Apple's new iPhone SE has already racked up millions of pre-orders in China, as the company aims to capture more consumers in a country where domestic manufacturers are already facing stiff competition.
The iPhone SE is the cheapest smart phone Apple has ever produced, and is a new attempt by the company to attract buyers seeking a lower price point in the developing world.
Jason Low, an analyst with Canalys, said previously Apple focused on consumers seeking a high end user experience, at a premium price.
"Apple is aiming for the premium segment. The price is really different, and the segment of the customers is really different. So each of them, has their own appeal. For example Apple is a brand that provides a very high end experience," he said.
Pre-orders for the iPhone SE began last week in North America, Europe and Asia. The phone will become available to customers in another 47 countries later this spring. The iPhone SE includes many of the features in Apple's iPhone 6s, but the screen is smaller, at only 4 inches, and the price is much cheaper. The 16 gigabyte version costs $399, and the 64 gigabyte is $499.
iPhone SE上个星期开始在北美、欧洲和亚洲预售。这个春季晚些时候，这种手机也将在另外47个国家发售。iPhone SE包括很多iPhone 6s的功能，但屏幕要小一些，只有10厘米，但价格也便宜得多，16千兆字节的售价399美元，64千兆字节的售价499美元。
Sales have stagnated at Apple. In January the company forecast a drop in sales for Apple products, which would be the first decline since 2003. To boost purchases the company is targeting new customers in China, its biggest market, and India, its fastest growing.