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Russian tourists in China surge in Jan.

Russian tourists in China, Chinese tourism

After four years of decline, there was a huge increase in the number of Russian tourists visiting China in January, new figures show.


In total, 144,200 Russians visited in the first month of 2016 – up 46.9 percent on the same period last year, according to a recent report released by the China Tourism Academy, a think tank under the China National Tourism Administration.


Russia is the fifth-largest source market for China's tourism industry after the United States, Vietnam, Japan and South Korea, but over the past few years a weak ruble has dampened Russians' enthusiasm for travel abroad.


Last year alone, the number of Russian tourists in China was down 22.7 percent year-on-year, according to the report


Xu Xiaolei, a spokesman for China Youth Travel Service, said the growth in Russian tourists this winter was not surprising, but it was still too early to predict a trend for the rest of the year.


"Many Russian tourists chose to spend the bitter winter in warm Hainan province. And to avoid the peak season of Chinese New Year, many booked their trips to China in January," Xu said. "Tourism watchdogs have also been tightening the regulation of Hainan's tourism products. Compared with the sky-high hotel prices last year, prices in Hainan are relatively low this year. This has also helped to attract more Russian tourists."

他说,"很多俄罗斯游客选择到中国温暖的海南省御寒,并且,为了避开中国春节的客流高峰,很多人预订的是1月的线路。旅游监管部门也对海南省的旅游业加强了监管,与去年的天价酒店相比,海南省今年的酒店价格较低,这也吸引了更多的俄罗斯游客。 "

Xu said he expected the overall inbound tourism industry to maintain its pace of growth this year, after the number of inbound visits in January increased by 1.7 percent year-on-year to 11.1 million, according to the China Tourism Academy report. The China National Tourism Administration expects more than 137 million overseas tourists to visit China this year, an increase of 2.5 percent on the previous year.


According to its development goal for 2016, as set at the annual work meeting on Jan 29, international tourism revenue is also forecast to increase by 6.5 percent, reaching $121 billion. If this happens, it will be the second consecutive year of growth for China's inbound tourism market following a period of decline from 2011 to 2014.


Li Shihong, deputy head of the administration, said second- and third-tier cities and small towns would play a leading role in attracting overseas tourists – highlighting Wuzhen, Zhejiang province, Yueyang, Hunan province and Tongli, Jiangsu province as examples.


"Second- and third-tier cities and small towns have unique cultural symbols, beautiful landscapes and have preserved history" better than modern cities, Li said. "All these are attractive factors for frequent visitors to China."


"Besides, the high-speed railway network has connected small towns and made them more accessible than ever before. It is a great time for them to develop their inbound tourism industry."



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