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Uber joins hands with Alipay to tap into outbound Chinese tourists

Uber China, Alipay

Uber is hoping to squeeze more money from users in China after it announced a tie-in with Alibaba's Alipay that will enable Uber China customers to pay their fare using the payments service when they are overseas.

Uber宣布与阿里巴巴旗下支付宝达成合作,让中国优步客户在境外用车时可以通过支付宝付费,Uber希望借此能从中国用户那里赚到更多的钱。

Alipay and Uber China first partnered to cover domestic rides in 2014, but now the duo is tapping into the huge market for Chinese tourism and business travel. Initially the partnership goes live in Hong Kong, Macau, and Taiwan — three hotspots for travel during the upcoming Chinese New Year — but Uber China said the agreement "will be extended to more regions around the world during the year".

支付宝和优步建立合作覆盖本土最早是在2014年,不过现在双方进军的是中国旅游和商务出行的巨大市场。一开始这一合作将在港澳台地区上线——这三个地区均是春节旅游的热门去处——不过优步表示合作协议"将在今年内扩大到全球更多地区"。

Making payment straightforward is clearly a major hurdle to capturing a large slice of overseas travelers. While Uber is a global brand present in over 300 cities worldwide, the Chinese branch of its service previously required a dual-currency credit card to take rides overseas, with all billings made in U.S. dollars. With fewer dual-currency cards in circulation, that stipulation limits its potential user base. 

如何让支付更加方便快捷绝对是吸引大量出境游客的一大障碍。尽管Uber是一个在全球300多个城市开展业务的国际品牌,其中国版在境外用车时需要用到双币信用卡,所有账单以美元扣除。由于双币信用卡发行量相对较少,优步这一规定也就限制了自身的潜在用户规模。


Adding Alipay, which boats over 400 million active users, is sure to ease things for Uber customers headed overseas. That's particularly important since Didi Kuaidi, the company leading Uber in China, has established a strategic partnership with Lyft in the U.S., Ola in India and Grab in Southeast Asia, which — over time — will enable its customer base to use these other services via the Didi Kuaidi app when they are overseas.

添加支付宝(拥有超过4亿的活跃用户)对于前往境外的Uber客户来说绝对是小事一桩。在中国地区领先于优步的滴滴快的公司已与美国的Lyft、印度的Ola以及东南亚Grab建立战略合作,其客户将逐渐可以在境外出行时通过滴滴快的使用其它这些服务的情况下,优步与支付宝的合作也就显得更有意义了。

2016-06-23

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