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JD.com opens its first U.S. office in Silicon Valley

JD.com in US, office in silicon valley

JD.com's market share isn't as large as Alibaba Group and it doesn't enjoy the same high profile in the U.S. yet, but it's eager to change that. The e-commerce company, one of China's largest with 118 million active users, opened its first office in the U.S..

虽然京东的市场份额没有阿里巴巴集团大,在美国也不如阿里巴巴这么引人注意,但京东迫切想改变这一切。京东是中国最大的电子商务公司之一,有着1.18亿的活跃用户,开设了首个在美国的办事处。

Based in Santa Clara, the location not only has a research and development lab, but will also liaison with American companies as JD.com grows its cross-border retail business. The Santa Clara office is still hiring, but JD.com expects it to have about 100 employees.

该办事处位于圣克拉拉,不仅有研发中心,随着京东发展跨境零售业将来还会和美国公司进行联系。这个圣克拉拉办事处目前还在招聘,京东期望这里的员工能达到100个左右。

The sale of imported goods, which have a reputation for better quality and safety standards, to affluent Chinese consumers remains an important vertical for e-commerce companies even as the country's economy slows.

因质量较好且有更高的安全标准,进口商品在中国富裕阶层中有着不错的声誉。对于电子商务公司来说进口商品的销售仍是一个十分重要的垂直领域,哪怕中国的经济在放缓。

JD.com launched a platform for U.S. brands in July. The company hasn't disclosed exact figures yet, but spokesman Josh Gartner says the number of brands on it is expanding rapidly and that North American products are the most popular imported items among its customers.

7 月份京东为美国品牌推出了一个平台。该公司暂时未公布具体的数据,但发言人乔什·加特纳说该平台品牌的数量增长迅速,另外在其消费者中北美的商品是最受欢迎的。

Gartner said that having an office in Silicon Valley will allow JD.com to attract more engineers and give its employees flexibility about where they are based. It also brings JD.com closer to potential partners in Silicon Valley as it builds its big data technology, which will help its predictive algorithms not only deliver more accurate recommendations to shoppers, but also figure out what users in different neighborhoods are likely to order. Since JD.com operates its own logistics network, this helps it improve delivery times and warehouse operation.

加特纳表示,在美国硅谷开设办事处能让京东吸引更多的工程师,并且在工作地点选择上给了员工更多灵活性。此外随着京东开发大数据技术,不仅能让它的预测算法向更精准地向买家进行推荐,也能分析不同地区的人们喜欢购买什么样的产品,这将会把京东和硅谷中的潜在合作伙伴的距离拉近一步。由于京东自建物流体系,这会帮助它改进配送以及仓库体系。

2016-06-23

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