Koen Naber: “being different is good”

Koen Naber is a 32- year-old Dutchman who owns a shoe shop in Beijing.

He came to the city four and a half years ago to realize the dream of starting his own company. After one-year working in China as a lawyer, Koen quit his decent job and started his shoe business.

Koen's shoes come in a variety of colors, despite the fact Chinese men mostly only wear black and brown, His business is quite different and doing great.

Here is Koen's story.