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What exactly are programming cheerleaders in China?


Chinese tech companies have sparked controversy on social media after choosing to motivate their male employees by hiring 'programming cheerleaders'.

中国的科技公司雇佣"程序员鼓励师"(programming cheerleaders)来激励男性员工,此举在社交媒体上引发了争议。


The 'pretty, talented' girls are hired to 'create a fun work environment' for employees of Internet companies across the country, according to a social media website in China.



'Their job includes buying programmers breakfast, chitchatting and playing ping-pong with them,' the post said.



An HR manager of one of the companies that apparently hired three of the 'cheerleaders' told that their programmers were 'mostly male and terrible at socialising.'



'The presence of these girls have greatly improved their job efficiency and motivation,' the HR manager said.



The response on social media to the pictures has been less positive.



'Or you know, hire some women who code. Oh wait, that would be too intimidating for there man-children, right?' One Facebook user wrote.



'How about the female coders? Do they get some men?' Another said.



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