International brands eye sports market in China

As the most populous country in the world, China is paying increasing attention to sports and plans to raise the investment into the sport industry in GDP from 0.6% to 1%. The potential business opportunities in China’s sports market are now catching many international brands’ eyes.

作为世界人口第一大国，中国日益重视大众体育，并计划将运动行业在GDP中的比重由0.6%提升至1%。中国运动品牌市场由此展现出的商机，吸引着诸多国际品牌的目光。

ISPO (International Society for Prosthetics and Orthotics), one of the world's largest exhibition platforms for various sport brands, recently held its summer exhibition in Shanghai, China. With an exhibition area of 33 thousand square meters, ISPO gathered 354 exhibitors and 473 brands from 27 countries. International top brands like MAMMUT, Oakley, CamelBak and Smartwool participated in the exhibition with their latest products and technologies, showing much interest in the Chinese sports market.

作为全球规模最大的多品类运动展览平台之一，ISPO近期在上海举行了其在中国的夏季展。3.3万平方米的展区，汇聚了来自27个国家的354家展商、473个品牌。MAMMUT，Oakley，CamelBak，Smartwool等国际顶尖品牌携最新产品和技术亮相上述展会，对中国市场的浓厚兴趣表露无遗。

Klaus Dittrich, the chairman and CEO of ISPO, thinks that China’s economy is developing fast amid the continuous increase of people’s demand for sports, making the public spend more on entertainment.

慕尼黑国际博览集团总裁及首席执行官Klaus Dittrich表示，在人们对运动需求不断上升的同时，中国经济发展快速，使得民众提升休闲娱乐方面的支出。

“China plans to encourage 500 million Chinese to do sports, and increase the GDP of sport industry from 0.6% to 1%. According to the GDP in 2014, the market value is expected to reach 41.4 billion this year, which greatly attracts many globally well-known sport brands,” Klaus Dittrich said.

“中国计划让5亿人运动起来，并将运动产业在GDP中的比例由0.6%提高至1%。按照2014年GDP计算，这个市场规模高达414亿美元。这对全球知名运动品牌产生了巨大的吸引力。” Klaus Dittrich说。

It is the first time for ISPO to be holding an event in Shanghai. Prior to the exhibition in Shanghai, the ISPO exhibition in Beijing became the largest B2B platform for various sport brands in the Asian-Pacific region.

这是ISPO首次登陆上海。在此之前，ISPO在北京举办的展览会已经成为亚太地区最大的B2B多品类运动平台。