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Apple caters to Chinese tastes with gold-colored version of products


Apple's recent obsession with gold-colored versions of its products is indeed a response to preferences in China.


Apple CEO Tim Cook told that the company takes Chinese tastes into consideration when releasing new iPhones, iPads and MacBook.


Of course, Apple has to consider Asian color palette preferences. In April, greater China — which includes China, Taiwan and Hong Kong — surpassed Europe to become Apple's second-largest market after the U.S.


In October, Cook said the company planned to more than double the number of Apple stores in greater China from 15 to 40 within the next two years.


As Mashable's Adario Strange explained in detail, gold, black and silver are colors associated with luxury in Asia. In fact, it's probably true to say that gold is the universal color for luxury.


Apple first tested the waters with the gold iPhone 5S in 2013. It then released a gold iPhone 6 and 6 Plus, followed by a gold iPad Air 2 and iPad mini 3, and most recently, the gold MacBook.

苹果初次试水是于2013年推出了金色版的iPhone 5S。之后相继推出了金色版的iPhone 6 ,6 Plus, iPad Air 2 和iPad mini 3。最新推出的还有金色版的MacBook。

While those products are merely gold-colored, Apple also sells 18-karat gold Apple Watches in the Edition collection. Those have also proven to be a huge hit with customers, especially in China. Almost immediately after Apple's 18-karat gold Apple Watch Editions were available for preorder, they sold out in China.


The next iPhone is rumored to come in rose gold. Apple currently sells an 18-karat rose gold Apple Watch starting at $10,000.



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