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Has China’s smartphone market nearly saturated?


Is there anyone left in China who doesn't already own a smartphone?

Increasingly, the answer is no — presenting a major problem for phone manufacturers that depend on the market of 1.4 billion consumers to deliver huge sales.
随着销量的不断增长,这个回答是 ‘没有人’—— 这给手机制造商带来了一个大麻烦,因为他们的销售十分依赖于这个14亿消费者的大市场。

The latest data, released Monday by research firm IDC, indicate that China's smartphone market contracted by 4% in the first quarter, compared to last year, marking the first such decline in six years. Compared to the previous quarter, smartphone shipments fell by 8%.

While smartphone makers have for years depended on China for growth, the market is now nearing saturation. Simply put, most people in China who want a smartphone already have one. That means manufacturers must now expand beyond first-time buyers, and attract customers looking to upgrade existing phones.

"China is oftentimes thought of as an emerging market, but the reality is that the vast majority of phones sold in China today are smartphones, similar to other mature markets like the U.S., U.K., Australia, and Japan," said Kitty Fok, managing director at IDC China. "Just like these markets, convincing existing users … to upgrade to new smartphones will now be the key to further growth."
“中国一般来说都被看做是一个增长的市场,但是,现实是,在中国,现在销售的主要手机都是智能手机,这与其他成熟的市场,比如美国,英国,澳大利亚,和日 本十分类似,”IDC的中国区制造主管说,“与这些市场一样,说服已有用户并让他们升级新的手机,已经成为销售进一步增长的关键。”

Apple (AAPL, Tech30), a relative newcomer, was the top retailer during the first quarter, capturing an estimated 14.7% of the market.

Beijing-based Xiaomi ranked second, with 13.7% of the market. Founded only five years ago, the company has a rabid fanbase in China, and is expanding to new international markets.

Homegrown tech company Huawei — better known for its telecom infrastructure equipment — was third.
本土科技公司华为 —— 作为通讯器材公司而被熟知 ——排名第三。

Samsung, which used to enjoy a lock on China, held 8.3% of the market, down from 19.9% a year ago.


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