Dianping.com, whose investors include China’s top dot-com giant Tencent Inc, has kicked off new payment services, allowing 200 million users to pay bills of restaurant and cafe directly with discounts, the Shanghai-based firm said today.
The new service called Shanhui or Quick Discount, offers users real-time discounts based on various conditions such as daily peak time or weekends or weekdays. It allows shoppers and Dianping to jointly establish real-time customer relationship and marketing systems based on data analysis. It has offered the new services in 150,000 shops in 160 cities nationwide.
It’s the latest step for Dianping, regarded as Chinese version of Yelp and Groupon, to expand shares in the booming O2O (online to offline) market in China.