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Taobao uses ‘Small Shop’ to expand sales

 Taobao uses Small Shop to expand sales.jpg

Alibaba seeks to grow by encouraging small and medium-sized vendors to open stores on its retail site Taobao easily through their smartphones.


Taobao’s new tool, “Small Shop,” allows vendors to manage their online stores easily and helps the e-commerce giant drive growth on the mobile Internet to match Tencent’s move in the “micro business” area.

淘宝推出新工具——微店,通 过它供应商们可以轻松管理他们的网店。此举让这个电商巨头在移动互联网上迅速发展,追平腾讯的“微商”领域。

The new tool also allows better interaction between store owners and buyers, Zhang Kuo, head of Alibaba’s wireless business division, said at a press briefing yesterday.


More than 2 million vendors have been drawn to “Small Shop” within two weeks of the trial operation. There are now around 8.5 million vendors on Taobao.


Last year’s “Singles’ Day” on November 11 saw more than 42 percent of transactions on Alibaba’s Taobao and Tmall made through smartphones or wireless devices.


Zhang expects the volume to rise this year as consumers engage better through new tools and services.



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