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Huawei announces its own smart watch


A week before Apple Inc. unveils details for its watch, Chinese smartphone maker Huawei came out with a digital watch of its own, with sapphire crystal, stainless steel band and the design aspirations of a Swiss timepiece.

就在苹果Apple Watch细节即将揭晓的前一周,来自中国的华为抢先推出了自己的智能手表,该产品配备蓝宝石玻璃表镜和不锈钢表带,设计灵感来自一款瑞士钟表。

Huawei, the world’s fourth-largest smartphone maker by market share, unveiled the watch at Barcelona’s Mobile World Congress, the biggest hyped event for mobile tech outside Cupertino. It’s where Samsung Electronics Co. drummed up excitement for its latest flagship phones. The initial feedback on Huawei’s Watch was encouragingly positive. Mashable called it elegant and TechCrunch said “it’s easily one of the best looking devices ever to sport Google’s wearable software platform.”


Huawei is like a lot of Chinese smartphone makers striving to move up market with premium phones and wearables. The commoditized smartphone middle market is forcing the Chinese to add some premium flavor to their brands if they want success selling abroad. And Huawei badly does.


Huawei says it plans sell the watch in 20 countries, including the U.S., U.K., and Canada, and said release dates and pricing will come later.


Here’s initially where Huawei falls short of Apple’s watch: the Huawei Watch comes in three different colors in gold, silver and black, but Apple offers different materials, like 18-carat rose and yellow gold. And though Huawei earned early praise from Android critics, those same critics wondered if the operating system could compare to Apple Watch’s when it’s released.

初步看来,华为这款产品和Apple Watch不同的地方在于:前者有三种颜色,分别是金、银、黑;Apple Watch则提供不同材质的版本,如18K玫瑰金和黄金。同时,尽管对安卓系统持批评态度的人士先是称赞了华为的智能手表,但他们也表示,不知道上市之后该产品的操作系统能否媲美Apple Watch。

Still, Huawei is newly intent on trying to match Samsung and Apple’s premium wares. Its watch makes Apple’s event on March 9 just a little more interesting.



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