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China’s robust demand propels Jaguar Land Rover to record-high sales

中国需求推动捷豹路虎销量创新高 China's robust demand propels Jaguar Land Rover to record-high sales.jpg 


Jaguar Land Rover last year sold more vehicles than ever before, helped by strong growth in the crucial Chinese market and a string of new launches. 


The carmaker, which was bought by India’s Tata Motors in 2008, sold a record 425,006 vehicles in the 2013 calendar year, up 19 per cent on 2012.


Sales growth at the group outstripped German rivals in China, where a newly affluent population has driven demand for luxury cars in recent years.


“JLR is just starting its journey in China while the Germans are very well established,” said Deepesh Rathore, an independent autos analyst in New Delhi. “They should be able to sustain that for the next couple of years.”


The group’s two British brands recorded sales growth of 30 per cent in the region, while Mercedes-Benz and BMW posted growth of 20 per cent and 10.6 per cent, respectively.


JLR’s positive results in China also contrast with those of Bentley, which last week said sales had fallen 3 per cent in the region amid a recent crackdown on ostentatious purchases.


There are concerns that the rapid expansion in the region may soon peter out and global carmakers like JLR are looking to other emerging markets for the next phase of growth.



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