Nielsen: Chinese to spend more during “Double 11” shopping spree

Most online consumers in China will spend more during the Nov. 11 "Singles' Day" shopping promotion this year than they did last year, according to the results of a survey by consultancy Nielsen Holdings made available to Reuters on Wednesday.

据咨询公司尼尔森（Nielsen Holdings）4日向路透提供的一份调查，中国大部分网络消费者今年“双11”的支出将高于去年。

In a survey of more than 1,000 internet users in China this month, 56 percent said that they would spend more on Singles Day this year compared to 2014. A third said they were likely to spend about the same on the biggest single day for shopping in China, and 6 percent planned to spend less, Nielsen said.

尼尔森称，本月对中国逾1000名网络用户的调查中，56%称相比2014年他们会在今年的“双11”花更多钱。三分之一的人称，可能与去年持平，6%称将减少花费。

The survey, conducted from Oct. 16 to 21, found the average expected spend amongst all respondents in 2015 was 1,761 yuan ($277.76), Nielsen said, showing an increase of 321 yuan, or 22 percent, compared with 2014.

尼尔森称，调查显示所有受访者今年的平均预期花费为1761元，与2014年相比增加321元，增幅为22%，调查于10月16日至21日进行。

This year's trend on a day also dubbed "Double 11" after its date will be watched closely for clues about private consumption as the world's second-biggest economy heads for its slowest growth in more than 20 years. Official data shows retail sales grew more than 10 percent in September from a year earlier, but other indicators, such as auto sales, have shown big drops.

在中国经济放缓至逾20年最低之际，今年“双11”的销售趋势将被密切关注，以寻找有关个人消费的线索。官方数据显示，9月零售销售同比增长逾10%，但汽车销售等其他指标出现大幅下滑。

"It's not a huge surprise that consumers are planning to spend more during this year's Double 11," Yan Xuan, President of Nielsen Greater China, said in a statement. "Income levels and internet penetration continue to rise throughout China, so this is a natural progression."

“消费者今年‘双11’计划花费更多并不令人意外，”尼尔森大中华区总裁严旋在声明中表示。“收入水平和互联网渗透率在中国持续上升，所以这是一个自然的进程。”

Last year, Alibaba reported a record $9.3 billion in sales on its platforms during the event.

去年阿里巴巴旗下平台在“双11”期间录得创纪录的93亿美元（约590亿元人民币）销售额。