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How to Make Your Business Succeed in China | 如何叩开中国的财富大门

“Everything is possible in China, but nothing is easy.”

As a result of China’s rise, there is a myth perceived by most of foreign entrepreneurs that:“Everything is possible in China, but nothing is easy.” According to the article on Forbes—— To Succeed In China, Start By Busting This Myth written by Michael C.Wenderoth released on Apr 20, 2018, this fortune cookie wisdom does western executives a huge disservice since there are not silver bullets to do business in China and the success of Apple is unduplicated. However, the good news is that understanding a few key principles can lead to a surprisingly robust ability to navigate the China market.

Here are 8 principles given by Michael C. Wenderoth, the professor at IE Business School and Senior Advisor with InterChina Consulting and translated by Zhao Yusheng, editor of Global Times.

 

 

2018-06-07

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